How can I add an ampersand for a value in a ASP.net/C# app config file value
Have you tried this?
<appSettings> <add key="myurl" value="http://www.myurl.com?&cid=&sid="/><appSettings>
I think you should be able to use the HTML escape character (&). They can be found at http://www.theukwebdesigncompany.com/articles/entity-escape-characters.php