HTTP Error 403.4 - Forbidden
It appears you have set "required SSL" for the site and have not assigned a certificate to it.
You have 2 options:
Option 1. Remove "require SSL" from the site using the following instructions:
- Open IIS Manager
- Click on your website
- Click on the "SSL Settings" in the "IIS" section
- Uncheck "Require SSL"
Option 2. Associate a certificate to your site:
Have a look here