Placeholder/Example text in textbox for user
Visual Studio maybe not knowing the attribute. Attributes which are not registered with ASP.net are passed through and rendered as is.
<asp:TextBox ID="TextBox1" runat="server" Width="187px" placeholder="mm/dd/yyyy"></asp:TextBox>
So the above code (basically) renders to:
<input type="text" placeholder="mm/dd/yyyy"/>