Azure API App how to use single hosted api for both Mobile and Web
If you want to use the Azure Mobile client SDK, especially features like offline sync, then you need to use the Azure Mobile server SDK. It's a set of NuGet packages that simply extend ASP.NET Web API.
If you want to roll your own mobile client, or just use the authentication feature, then you don't need to use the Azure Mobile server SDK and you can use just Web API.
If you do want to use the server SDK, we have samples that show how to consume this TableController API from a web client: