JavaScript "me" = "this", why?

Usually so you can keep a reference to this inside a scope in which this refers to something else (like a callback function, for example).

Consider this example, in which the click event handler function has a different context to what you may expect (this doesn't refer to an instance of MyClass):

var MyClass = function (elem) {    this.elem = elem;    this.name = "James";    elem.addEventListener("click", function () {        alert(this.name); //oops    }, false);};

Now consider this example, in which we store a reference to the value of this inside the constructor function, and use that inside the callback function:

var MyClass = function (elem) {    var me = this;    this.elem = elem;    this.name = "James";    elem.addEventListener("click", function () {        alert(me.name); //works!    }, false);};

The callback function can refer to a variable that was declared in the outer function, even after that function has returned (the MyClass constructor returns as soon as it's executed the addEventListener). This is a demonstration of a closure.

Though of course closures are the more obvious reason for doing this, I just wanted to add that another reason can be to reduce the size of the minified version of a javascript file.

this as a keyword cannot be renamed in the process of minifying the file, while a local variable can. In other words, whenever you would use this (4 characters), instead a 1 character local variable can be used.

Consider the following example function of ExtJS's Ext.data.Store:

filterBy: function(fn, scope) {    var me = this;    me.snapshot = me.snapshot || me.data.clone();    me.data = me.queryBy(fn, scope || me);    me.fireEvent('datachanged', me);    me.fireEvent('refresh', me);}

(note there's no closure involved here)

and its minified version:

filterBy:function(b,a){var c=this;c.snapshot=c.snapshot||c.data.clone();c.data=c.queryBy(b,a||c);c.fireEvent("datachanged",c);c.fireEvent("refresh",c)}

(151 characters/bytes)

Now, let's compare it to the minified version if we did not assign this to a local variable:

filterBy:function(b,a){this.snapshot=this.snapshot||this.data.clone();this.data=this.queryBy(b,a||this);this.fireEvent("datachanged",this);this.fireEvent("refresh",this)}

(170 characters/bytes)

As you can see the version with a local variable only takes 88% of the size of the function which uses this each time instead.

Especially in big libraries this can reduce the file size quite a bit.

Setting me=this allows you to use the this variable from an outer scope in an inner scope.

var Outer= function () {        var me = this;        me.x = "outerx";        me.inner = {            x: "innerx",            displayValues: function () {                console.log(me.x); //outerx                console.log(this.x); //innerx            }        };    };    new Outer().inner.displayValues();