Use sed?
sed -e "s/\(.*\)/'\1'/"
Or, as commented below, if the directories might contain apostrophes (nightmare if they do) use this alternate
sed -e "s/'/'\\\\''/g;s/\(.*\)/'\1'/"
Using sed:
sed -i "s/^.*$/'&'/g" filename
You can use sed(1) to insert single quotes at the beginning and end of each line in a file as so:
sed -i~ -e "s/^/'/;s/$/'/" the_file