How to escape single quotes in MySQL
' is the escape character. So your string should be:
This is Ashok''s Pen
If you are using some front-end code, you need to do a string replace before sending the data to the stored procedure.
For example, in C# you can do
value = value.Replace("'", "''");and then pass value to the stored procedure.
See my answer to "How to escape characters in MySQL"
Whatever library you are using to talk to MySQL will have an escaping function built in, e.g. in PHP you could use mysqli_real_escape_string or PDO::quote