Is there a "standard" format for command line/shell help text?

Typically, your help output should include:

• Description of what the app does
• Usage syntax, which:
  • Uses [options] to indicate where the options go
  • arg_name for a required, singular arg
  • [arg_name] for an optional, singular arg
  • arg_name... for a required arg of which there can be many (this is rare)
  • [arg_name...] for an arg for which any number can be supplied
  • note that arg_name should be a descriptive, short name, in lower, snake case
• A nicely-formatted list of options, each:
  • having a short description
  • showing the default value, if there is one
  • showing the possible values, if that applies
  • Note that if an option can accept a short form (e.g. -l) or a long form (e.g. --list), include them together on the same line, as their descriptions will be the same
• Brief indicator of the location of config files or environment variables that might be the source of command line arguments, e.g. GREP_OPTS
• If there is a man page, indicate as such, otherwise, a brief indicator of where more detailed help can be found

Note further that it's good form to accept both -h and --help to trigger this message and that you should show this message if the user messes up the command-line syntax, e.g. omits a required argument.

Take a look at docopt. It is a formal standard for documenting (and automatically parsing) command line arguments.

For example...

Usage:  my_program command --option <argument>  my_program [<optional-argument>]  my_program --another-option=<with-argument>  my_program (--either-that-option | <or-this-argument>)  my_program <repeating-argument> <repeating-argument>...

I think there is no standard syntax for command line usage, but most use this convention:

Microsoft Command-Line Syntax, IBM has similar Command-Line Syntax

• Text without brackets or braces

  Items you must type as shown
  
  

• <Text inside angle brackets>

  Placeholder for which you must supply a value
  
  

• [Text inside square brackets]

  Optional items
  
  

• {Text inside braces}

  Set of required items; choose one
  
  

• Vertical bar {a|b}

  Separator for mutually exclusive items; choose one
  
  

• Ellipsis <file> …

  Items that can be repeated