Storing JSON in database vs. having a new column for each key
Updated 4 June 2017
Given that this question/answer have gained some popularity, I figured it was worth an update.
When this question was originally posted, MySQL had no support for JSON data types and the support in PostgreSQL was in its infancy. Since 5.7, MySQL now supports a JSON data type (in a binary storage format), and PostgreSQL JSONB has matured significantly. Both products provide performant JSON types that can store arbitrary documents, including support for indexing specific keys of the JSON object.
However, I still stand by my original statement that your default preference, when using a relational database, should still be column-per-value. Relational databases are still built on the assumption of that the data within them will be fairly well normalized. The query planner has better optimization information when looking at columns than when looking at keys in a JSON document. Foreign keys can be created between columns (but not between keys in JSON documents). Importantly: if the majority of your schema is volatile enough to justify using JSON, you might want to at least consider if a relational database is the right choice.
That said, few applications are perfectly relational or document-oriented. Most applications have some mix of both. Here are some examples where I personally have found JSON useful in a relational database:
When storing email addresses and phone numbers for a contact, where storing them as values in a JSON array is much easier to manage than multiple separate tables
Saving arbitrary key/value user preferences (where the value can be boolean, textual, or numeric, and you don't want to have separate columns for different data types)
Storing configuration data that has no defined schema (if you're building Zapier, or IFTTT and need to store configuration data for each integration)
I'm sure there are others as well, but these are just a few quick examples.
Original Answer
If you really want to be able to add as many fields as you want with no limitation (other than an arbitrary document size limit), consider a NoSQL solution such as MongoDB.
For relational databases: use one column per value. Putting a JSON blob in a column makes it virtually impossible to query (and painfully slow when you actually find a query that works).
Relational databases take advantage of data types when indexing, and are intended to be implemented with a normalized structure.
As a side note: this isn't to say you should never store JSON in a relational database. If you're adding true metadata, or if your JSON is describing information that does not need to be queried and is only used for display, it may be overkill to create a separate column for all of the data points.
Like most things "it depends". It's not right or wrong/good or bad in and of itself to store data in columns or JSON. It depends on what you need to do with it later. What is your predicted way of accessing this data? Will you need to cross reference other data?
Other people have answered pretty well what the technical trade-off are.
Not many people have discussed that your app and features evolve over time and how this data storage decision impacts your team.
Because one of the temptations of using JSON is to avoid migrating schema and so if the team is not disciplined, it's very easy to stick yet another key/value pair into a JSON field. There's no migration for it, no one remembers what it's for. There is no validation on it.
My team used JSON along side traditional columns in postgres and at first it was the best thing since sliced bread. JSON was attractive and powerful, until one day we realized that flexibility came at a cost and it's suddenly a real pain point. Sometimes that point creeps up really quickly and then it becomes hard to change because we've built so many other things on top of this design decision.
Overtime, adding new features, having the data in JSON led to more complicated looking queries than what might have been added if we stuck to traditional columns. So then we started fishing certain key values back out into columns so that we could make joins and make comparisons between values. Bad idea. Now we had duplication. A new developer would come on board and be confused? Which is the value I should be saving back into? The JSON one or the column?
The JSON fields became junk drawers for little pieces of this and that. No data validation on the database level, no consistency or integrity between documents. That pushed all that responsibility into the app instead of getting hard type and constraint checking from traditional columns.
Looking back, JSON allowed us to iterate very quickly and get something out the door. It was great. However after we reached a certain team size it's flexibility also allowed us to hang ourselves with a long rope of technical debt which then slowed down subsequent feature evolution progress. Use with caution.
Think long and hard about what the nature of your data is. It's the foundation of your app. How will the data be used over time. And how is it likely TO CHANGE?
Just tossing it out there, but WordPress has a structure for this kind of stuff (at least WordPress was the first place I observed it, it probably originated elsewhere).
It allows limitless keys, and is faster to search than using a JSON blob, but not as fast as some of the NoSQL solutions.
uid | meta_key | meta_val----------------------------------1 name Frank1 age 122 name Jeremiah3 fav_food pizza.................EDIT
For storing history/multiple keys
uid | meta_id | meta_key | meta_val----------------------------------------------------1 1 name Frank1 2 name John1 3 age 122 4 name Jeremiah3 5 fav_food pizza.................and query via something like this:
select meta_val from `table` where meta_key = 'name' and uid = 1 order by meta_id desc