How to localize name of iOS application
The reason for bundle name doesn't localize was that I name localize file "infoPlist.strings". It should be "InfoPlist.strings" (I in upper case like in Info.plist).
In my case I had to localize (English, deprecated).InfoPlist.strings(Base) was.. not used.
Adding "CFBundleName" = "My_App_Name"; in InfoPlist.string is enough.