ack-grep: chars escaping
Since ack uses Perl regular expressions, your problem stems from the fact that in Perl RegEx language, ? is a special character meaning "last match is optional". So what you are grepping for is = preceded by an optional <
So you need to escape the ? if that's just meant to be a regular character.
To escape, there are two approaches - either <\?= or <[?]=; some people find the second form of escaping (putting a special character into a character class) more readable than backslash-escape.
UPDATE As Josh Kelley graciously added in the comment, a third form of escaping is to use the \Q operator which escapes all the following special characters till \E is encountered, as follows: \Q<?=\E