Notifications on Windows 10 from Java
"Java(TM) Platform SE binary" doesn't appear if you use TrayIcon.MessageType.NONE
Example Image:
The only way to solve this is to use a java native launcher.
My best choice would be javapackager which allows you to bundle a local copy of the JVM to make your app completely portable.
Other option is launch4j which just creates a launcher but still requires Java installed.