Tracking internal users on wordpress
You can use the _setCustomVar method from the JavaScript API to provide the user name of the current user. To my knowledge no GA plugins for Wordpress support this, so you will need to put your tracking code directly into the theme or write a custom plugin for it. The custom variable will then show up as a segment in Google Analytics. To get the current user you can use the wp_get_current_user API call.
Your tracking code would then look something like this:
<?php if (is_user_logged_in()) { $user = wp_get_current_user(); $userName = $user->user_login; }?><script type="text/javascript"> var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA-XXXXX-Y']);<?php if (isset($userName)) : ?> _gaq.push(['_setCustomVar', 1, 'Username', <?php echo(json_encode($userName)); ?>, 1]);<?php endif; ?> _gaq.push(['_trackPageview']); (function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })();</script>For the Universal Analytics version:
<?php if (is_user_logged_in()) { $user = wp_get_current_user(); $userName = $user->user_login; }?><script> (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){ (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o), m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m) })(window,document,'script','https://www.google-analytics.com/analytics.js','ga'); ga('create', 'UA-XXXX-1', 'auto'); <?php if (isset($userName)) : ?> ga('set', 'userId', <?php echo(json_encode($userName)); ?>); // Set the user ID using signed-in user_id. <?php endif; ?> ga('send', 'pageview');</script>
I co-authored called Stream that tracks logged-in user activity. Basically, it's designed to be a detailed audit trail of everything that happens in the WP Admin area.
It also organizes the activity by user, context, action and IP address so it can be easily filtered/searched later.
More information: