Launch IPA file after installed on device
I suggest use idevicedebug from the libimobiledevice library. https://github.com/libimobiledevice/libimobiledevice.
Command goes like: idevicedebug run [APP_ID]. Usually, you would have to run ideviceinstaller -l first to get the APP_ID value before running idevicedebug.
This worked for me, hope it does with you too.
If you don't mind using another utility (which depends on libimobiledevice):